By Christine Dugas, USA TODAY
After incurring debt problems, Rosemary Potter of Pinon Hills, Calif., decided this year to try to repair her credit. She didn’t qualify for a standard credit card, so she signed up for what’s called an Imagine Gold Card, hoping to use it to raise her credit score.
It didn’t turn out as she’d hoped. For a modest $300 credit line, she was hit with a $150 annual fee, plus late fees and over-the-limit fees. After she’d had the card a few months, her credit score was still blemished, so she canceled it.
“I’m staying away from credit cards now,” Potter, 57, says.
The credit crunch has made it harder to get loans, especially for those with bruised credit. To fill that gap, a breed of credit cards, often called subprime — and some critics call predatory — has increasingly sought out consumers. These cards offer only a slight amount of credit, yet charge steep fees. Among their targets: young adults with little credit history and families struggling to climb out of debt.
In the first half of this year, direct mailing of such cards jumped 41% over the same period in 2006, according to Mintel International Group, a research firm. Millions of consumers are being hurt, says a new report on subprime cards from the National Consumer Law Center, which has another name for them: fee-harvester cards.
One such card offers a credit limit of just $250. Yet applicants automatically get socked with a $95 program fee, a $29 account set-up fee, a $6 monthly participation fee and a $48 annual fee — a total of $178, the report said. Available credit left for the user: a scant $72.
This year, the New York state attorney general’s office investigated First Premier Bank after consumers complained about having to pay $178 in upfront fees and receiving credit lines of only $250 to $300 on the bank’s subprime cards.
First Premier agreed to pay $4.5 million in refunds to thousands of New Yorkers. The bank said it cooperated with the attorney general’s office even though it disagreed with the characterizations it made.
The banking industry points out that subprime cards must charge high rates because consumers in debt are risky borrowers. But some experts argue that issuers are cashing in on vulnerable consumers.
“They are now the most profitable credit card — and not because they lend people money, but because they trigger more fees per household than any other financial loan,” says Robert Manning, a finance professor at Rochester Institute of Technology.
Some people with a tarnished financial history assume that the only way to raise a poor credit score is to use a costly subprime card to eventually qualify for a traditional card. Some don’t realize that the cards carry exceedingly high fees — and that given how little credit they actually offer, it’s hard to use them to raise your score.
“They give the fees different names, like account maintenance, activation, monthly maintenance fee,” says Curtis Arnold of CardRatings.com, a consumer site. “It makes it challenging even for experts to find out what they stand for.”
The worst subprime card issuers “are quietly collecting hundreds of millions of dollars in profits selling nearly worthless predatory credit cards targeting vulnerable consumers,” says the report by the National Consumer Law Center.
$150 annual fee
Potter, who works in real estate, wasn’t so upset that her Imagine Card provided a credit line of only $300. But the $150 annual fee shocked her, because it left her with scarcely any credit to use.
The card application required her to arrange for the minimum monthly payments to be deducted from her checking account. But that would have reduced the fees so slowly that “it deprived me of using my card,” she says.
Potter went online and arranged to pay the entire $150 fee from her bank account. After seeing confirmation of that fee payment, she assumed she then had $300 in credit and used her card to pay for gas and restaurant meals. But she says her $150 payment was actually held back until the monthly due date. By the time it was credited, her card charges had triggered an over-the-limit fee.
“It snowballed,” Potter says, “and instead of improving my credit, it made it worse.”
The Imagine Card is issued by the First Bank of Delaware (FBOD) and serviced by CompuCredit (CCRT), which says it doesn’t comment on individual customers. It says it serves people who are neglected by traditional financial institutions.
Subprime cards often zero in on young adults with no credit history. Last year, when Judy Palomino’s 20-year-old daughter was trying to build up credit, she unknowingly ended up with a subprime card.
It began, Palomino learned, when an application for a First Premier card arrived, unsolicited, in the mail. She says her daughter responded by asking for more information and didn’t sign anything.
Yet, a card arrived with a $300 credit line and a $175 fee.
“I thought they were trying to take advantage of her being a young girl,” says Palomino, who lives in Fountain Valley, Calif.
Palomino stepped in to help her daughter cancel the card. “It was a big hassle,” she says. “It took a couple of months before we could get them to respond.”
First Premier Bank doesn’t comment on specific cases. But it says that complaints are few and that it will offer a full refund of fees to customers who aren’t satisfied.
Even if subprime issuers agree to provide clearer disclosure of fees, they’re unlikely to reduce them. Unlike traditional card issuers, they make most of their money from fees, not interest charges.
Issuers say their fees are fair because of the risk of extending credit to people who are laden with debt or who have no credit history. Even so, subprime cards have proven highly profitable. Last year, CompuCredit collected $400 million in fees from subprime cards, the law center’s report found. By the middle of this year, CompuCredit subprime card holders had racked up $1 billion in debt, the report says.
CompuCredit says its cards meet or exceed regulatory requirements and industry best practices. And it says that if its customers make payments on time, they’ll receive a gradual increase in their credit line and a reduction in their fees.
If consumers fail to pay the fees imposed by subprime cards, the debt may be passed on to collection agencies, possibly resulting in lawsuits. Such consumer debt cases have exploded in New York City Civil Court, according to a new report by the Urban Justice Center, which reviewed 600 cases. Most are related to subprime card debt.
Though the justice center’s report focused on New York City, it says that across the USA, courts are overwhelmed by consumer debt litigation, and that most of the cases stem from subprime card debt.
The cases the justice center examined involved mainly debt-collection companies that bought card debt for pennies on the dollar. Few of the defendants had lawyers. Many didn’t show up in court. As a result, 80% of the cases led to a default judgment. The collector or card issuer could then freeze a checking account and take out money or garnish wages.
Many people who are overwhelmed by card debt don’t seek protection by filing for bankruptcy because they want to pay their bills or think they don’t owe the bill, says Anika Singh, a former staff attorney at the Urban Justice Center.
Secured credit cards
Some consumer advocates suggest that instead of resorting to a subprime card, consumers with risky credit should seek a secured credit card. They would have to deposit money with a lender; the line of credit is typically based on that amount.
After making on-time payments for a prescribed period, they may qualify for a traditional unsecured card with a higher limit.
If it’s too late and consumers are already getting calls from a debt collector, they can seek legal advice. Low-income consumers can turn to a legal services program.
“You have rights under federal law to put an end to harassing debt-collection calls, and you have the right to demand that they verify that you owe the debt,” Singh says.
The best advice, some critics say, is to avoid subprime cards entirely.
“I can’t think of any good reason to apply for one of these cards,” says Ruth Susswein of Consumer Action. “You may as well just burn your cash. It’s quicker and easier.”
| Where the cash goes |
 |
| Costly subprime credit cards saddle customers with costs comparable to short-term “payday” loans. Examples of one subprime card and one payday loan. |
 |
|
Initial fee |
Recurring fee |
Available credit |
Cost for one year |
APR* (with fees) |
 |
| Subprime credit card: $20 |
$19 per month |
$51 |
$248 |
486% |
 |
| Payday loan: |
NA |
$7 per 14 days |
$50 |
$182 |
364% |
 |
| * — Annual percentage rate is based on the one-year cost of all fees and interest, as if the credit card were a one-year loan; Source: National Consumer Law Center report |